Odds are you’re searching for a content marketing course for two reasons. You want to build your skills and stand out to future employers or clients. 

Time and cost commitments can be high. So it’s good to be picky. 

Yes, it’s important to choose a course that’s right for your skill level. But with the profusion of fake “institutes” and “academies,” you also need to be sure about quality.

What Do Content Marketing Courses Cover?

Content marketing courses usually cover a mix of the following: 

• Strategy: High-level conceptual skills like putting together a long-term publishing plan, crafting a “narrative” that communicates brand values across content types, and identifying content opportunities in your organization. 
• Tactics: Nitty-gritty execution techniques like writing blog and social media posts, editing videos, SEO, content repurposing, and measuring campaign performance. 
• Soft skills: Softer abilities like pitching yourself to clients, handling interviews, negotiating stakeholder buy-in, and managing a team of creators. 

Are Content Marketing Courses Worth It?

In a word, yes. Research by Coursera shows that 88% of employers value “micro-credentials.” These are shorter courses like the ones in this roundup that usually come with a certificate.

Our in-house research also shows that marketers are increasing spend on high-quality content, even in an age of AI. Demand for content professionals isn’t going anywhere.